First it was local Sutherland Shire councillors fighting the Network Ten show The Shire, then NSW and federal politicians got involved.
Now producers are trying to distance the program, currently being filmed, from a slickly produced video purporting to be freshly "leaked" to YouTube - but it's actually a spoof of the show.
The five-minute clip features two young men talking about the area and its attractions.
The two are keen to clear up misconceptions the TV audience may have about the area.
"We get a bad rap in the Shire, they say we're not accepting of outsiders - not true," one says.
"We accept many different people from many different places - Melburnians, Queenslanders, South Australians, and even people from Perth."
With a guide to the region's slang and assurances the Shire is "cultured", the pair also sing the praises of the Shire's nightlife, especially the popular club Northies.
Blog site www.tvtonight.com.au reports The Shire producers tried to get YouTube to take the video down, but it was soon reinstated when its creators assured YouTube it was all original material.
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