WASHINGTON, Mar 12, 2012 (BUSINESS WIRE) -- Don't just read. Watch. SB Nation announced today that it has launched a channel on YouTube as part of YouTube's original programming initiative. This channel will connect fans to their favorite athletes, personalities and voices. Every day, top talent from SB Nation and the world of sports will roll out a wide variety of new original reports, unique shows and more, delivering the fresh take you have come to expect from the fastest-growing sports network.
The channel is available now via: www.youtube.com/sbnation and day of launch content will include:
Full Nelson - Amy K. Nelson's feature SB Nation series, which strives to tell the most interesting stories sports have to offer on any given day. The content will focus heavily on access to athletes, leagues, and events, maintaining integrity while keeping a comfortable vibe.
Bomani & Jones - Whether talking about who holds the title for best lefty pitcher of all time or which Marvin Gaye album is the finest, Bomani & Jones is likely to make you think, chuckle, and vehemently disagree--sometimes all at once.
Shutdown Fullback - Shutdown Fullback is four quarters of punishing truth about the sport of college football hosted by EDSBS.com's Spencer Hall and SB Nation's college football editor Jason Kirk.
SB Nation - Celebrated bloggers Dan Rubenstein and Matt Ufford team up with sporting media personality Erin Sharoni to deliver the SB Nation promise of Fair and Biased Sports.
Team Reports - SB Nation Team Reports deliver fan insights on the news and happenings surrounding your team, on and off the field, direct from lifelong, passionate, deeply informed fan experts, who manage the leading web communities for their team or sport, in a quick and easy video digest.
The Petey and LoMo Show - Meet Petey (Bryan Petersen) & LoMo (Logan Morrison): two big leaguers with a common goal -- trying to conquer boredom when away from the field during spring training.
"SB Nation's YouTube Channel provides our talent and community a platform for even richer commentary, analysis, reporting and storytelling. We are going to take maximum advantage of this opportunity by expanding the range of content we produce on a regular basis for sports fans around the globe. Sometimes funny, sometimes serious but always different than your standard sports TV fare," said Senior Correspondent Amy K. Nelson. "As someone who has devoted her career to finding and reporting stories, I am thrilled to be part of a team that can operate without the usual creative boundaries."
"SB Nation has made its name as the leading independent online sports brand through the innovation of our 320 owned-and-operated sports communities. Today, we start offering our more than 25 million monthly fans and YouTube's global audience a new dimension that is consistent with how they've come to know SB Nation: smart, funny, unconventional, fan-focused and grassroots. Our video offering will display the same level of fan passion and professional quality that our sites always have," said SB Nation's publisher, Vox Chairman and CEO Jim Bankoff. "With the launch of our YouTube Channel, SB Nation will once again change what you expect in sports news, commentary and analysis."
About Vox Media
Vox Media is one of the country's largest and fastest growing online publishers. Based in Washington DC, Vox owns and operates sites in distinct vertical categories: consumer technology, games and sports. The Verge ( www.theverge.com ) is focused on consumer technology, and marries the industry's leading editorial team with the most advanced publishing platform to create the premier destination for consumer technology audiences and marketers. SB Nation owns over 300 team-centric and sport-specific websites, constituting the nation's preeminent collection of online sports communities. Working with only the most respected writers, editors and bloggers, SB Nation empowers passionate fans to engage in high quality sports conversation. A full directory of SB Nation team and community sites can be found at www.sbnation.com/blogs . Vox Media will launch a major new brand (name TBD) focused games news and community later this year. The alpha version of Vox Games can be found at www.theverge.com/gaming . The company's investors include Accel Partners, Comcast Ventures, Khosla Ventures, and Allen & Company.
SOURCE: Vox Media
Vox Media Noah Black, 202-295-8797 noah.black@harbourgrp.com
Copyright Business Wire 2012
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