The Prime Minister's Office has taken a big leap in the Web world, looking to engage all forms of social media to reach the plugged-in GenNext.
Armed already with a facebook account, a Twitter handle, the PMO debuted yesterday on the popular video forum YouTube, putting up footage of two speeches made by Prime Minister Manmohan Singh.
The aim? To maximise the dissemination of news about the PM's activities, government policies and administrative decisions in popular catchment areas like the social media circuit. And perhaps, more importantly, to resurrect an image much sullied these last two years by constantly breaking scams.
The Prime Minister, a senior official confirmed, now has his own media unit -- still and video photographers recording his programmes to be uploaded immediately on the Internet.
The Prime Minister's own website is also up for an image revamp in the next six moths.
Immediacy and variety of content are the bywords in the PM's media unit too, what with the frenetic pace television and online websites have set, the official said.
"The PMO system was archaic. It was geared towards one press briefing a day, that too for the print media," the official said.
The PMO initiative also spills to official channel Doordarshan, in order to soften its rather strict upper lip in presenting news.
The President's pre-Budget session speech today was accompanied by technical innovations, visual data etc that backed key points.
Future plans include faster dissemination of news to mainstream and social media, while also utilising the bulk mailing system to expand reach.
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