By Tyler Lee on 03/26/2012 02:21 PDT
Safe to say both Apple and Google probably view each other as competition as far as mobile platforms are concerned, and if the rumors are to be believed, it looks like Apple could be close to phasing Google out on iOS devices by integrating China's answer to Google, Baidu, which according to reports accounts for a whopping 83.6% of China's search space, ultimately weaning iOS users off Google's products and services.
If you're looking for more evidence of Apple moving away from Google, you might recall a while back that it was discovered in iPhoto that Apple did not rely on Google Maps, and the introduction of Siri could also be interpreted as one of the ways Apple is trying to cut back on iOS users' reliance on Google's search engine and mapping services. Apple's CEO Tim Cook has also expressed that China is an important market to them, so integrating Baidu in place of Google could be one of the methods Apple is using to lure more Chinese customers onto iOS devices.
According to the rumors, this integration could make its way onto iOS devices in the form of an update as early as next month, but neither Apple nor Baidu has officially confirmed it, which means that it should probably be taken with a grain of salt for now. It was also unclear if this update would be region specific, i.e. targeted at Chinese iOS users, or if it will be an update that would blanket iOS users around the world. What do you guys think? Would you mind terribly if Baidu became iOS' default search engine in place of Google?
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Google Google is an Internet Search company with profits mainly derived from its AdWords advertising program. Google is also known for other high-profile web-related products such as Chrome, GMail, Google Docs or Google Map, and it has also made a very successful entry into the mobile handset market with its Android mobile operating system. The company was created in 1998 and went public in 2004. Google is one of the most visited site in the world.
iOS was once upon a time called iPhone OS, or "operating system", which is the software that provides all the basic device functionality and is the interface between the hardware and applications. iOS was introduced with the iPhone on January 9 2007, and it was originally not intended to be programmable by third parties. Steve Jobs had envisioned that developers could create Web Apps that would run in the browser. This changed less than one year after when the iPhone SDK (software development kit) was introduced in October 2007. Today, hundreds of thousands of apps have been created for this platform. iPhone OS became iOS on June 2010. Interestingly, both iPhone and iOS were former trademarks of Cisco, that Apple now uses under a license.
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