Read It Later launched in 2007 as an app for users to save articles they come across online and, well, read them later.
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YouTube is now the most-saved domain on Read It Later.
It really is a tremendously simple app to use, but it seems users are doing much more than catching up on their reading with it, as the company has announced that video-saves have increased by 138% in the past year alone, and YouTube is now its most-saved domain.
"As video consumption has exploded on the Web, and as content has become more multimedia-rich, we realized early on that our users weren't just saving articles to read — they were saving their favorite video clips from YouTube, Vimeo, and beyond," said Read It Later's Mark Armstrong and Matt Koidin. "Even the articles weren't just text anymore — they're a mix of writing, images and embedded video."
Indeed, in-app video-streaming was enabled within Read It Later back in 2010 to meet this growing demand, and the company says that its app is "helping people consume longer video than what's been traditionally embraced on the Web." It seems that from its top 1,000 saved videos, the median length was almost 30 minutes.
YouTube may notch up the biggest number of hits, but it doesn't have the highest number of 'loyal' visitors, that is to say those who return time and again. College Humor and Break.com perform best on this front, with YouTube coming in seventh.
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If you're curious to know the most saved videos on Read It Later, here's the top 5:
1. Somebody That I Used to Know (4:25)
2. Address Is Approximate (2:43)
3. Star Wars Uncut: Director's Cut (2 hours)
4. 23 and 1/2 hours: What is the single best thing we can do for our health? (9:19)
5. The Joy of Books (1:51)
Read It Later is available across multiple platforms, including iOS, Android, Kindle and the Web, and it now has more than 4 million users.
This story originally appeared on The Next Web.
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