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Thursday, April 12, 2012

Google's share of US search engine March market holds steady at top, Yahoo ... - Proactive Investors USA & Canada

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Google's share of US search engine March market holds steady at top, Yahoo ... - Proactive Investors USA & Canada
Apr 12th 2012, 13:05

8:49 am by Deborah Sterescu

() maintained its top position among US Internet search services in March, taking 66.4 percent of the market share, while Yahoo's () share edged down 0.1 percentage point from February to 13.7 percent.

According to industry researcher (), 's () share of the US search market held steady in second at 15.3 percent.

IAC/InterActiveCorp.'s () Ask.com saw its share remain unchanged, accounting for three percent of "explicit core searches" in March, while 's () market share moved up 0.1 percentage point to 1.6 percent.

measures U.S. explicit core searches, which exclude contextually driven searches that don't reflect any specific user intent.

Americans conducted 18.4 billion explicit core searches in March, up four percent from 17.6 billion in February. sites again ranked first with 12.2 billion searches, an increase of four percent.

took second place, with 2.8 billion searches, up five percent, followed by Yahoo sites with 2.5 billion, a rise of four percent.

In March, also reported that 68.6 percent of searches carried organic search results from , while 25.9 percent of searches were powered by Bing, versus 26.2 percent in February.

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