MOBILE SOFTWARE DEVELOPER Google is flagging on the app store front compared to Apple and Amazon, according to the mobile applications analytics outfit Flurry.
Flurry's recent data measured the three mobile giants' revenue over a 45-day period from mid-January through the end of February 2012 and compared revenue generated per user across the IOS, Amazon and Android app stores.
The comparison was compiled by taking the revenue generated per user in the Itunes App Store and setting it to 100 per cent. It then compared the relative revenue generated from Amazon and Google to the amount of revenue per active user generated by the Itunes App Store. It found that that Amazon's Appstore revenue per user was 89 per cent of the Itunes App Store revenue, and that Google Play revenue per user was a mere 23 per cent.
Flurry highlighted that another way to interpret the results is that for the same number of users, every $1.00 generated in the Itunes App Store will also fetch $0.89 in the Amazon Appstore and $0.23 in Google Play.
Commenting on its findings, Flurry said it expects to see an increasing number of developers support Amazon. "We believe that companies such as Samsung, the leading Android-supporting OEM, could also consider emulating Amazon's move to fork Android," the report said.
Google rebranded its app store earlier in the month, renaming the Android Market "Google Play" in a bid to create a more Itunes-like online store offering. A spokesman said the company "doesn't routinely comment on third party reports or stats". µ
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